Marcaria Registers a Better Microsoft Licensing Experience.

Marcaria helps businesses protect and manage their brands around the world, handling trademark registration, domain management, and related intellectual property services from its headquarters in Miami, Florida.

A regulatory move forced Marcaria to rethink its Microsoft licensing partner.

Regulatory changes required Marcaria to move its Microsoft tenant from Chile to the United States. The shift meant reworking how the company managed its Microsoft licenses, and it opened the door to reconsider whether the existing provider was still the right fit.

Marcaria didn't want to lose ground on the rates it had already negotiated just because it was changing providers. What the IT team needed was a partner who could match that pricing, stay involved through license additions and renewals, and respond quickly when something went wrong.

A licensing partner that stayed hands-on through the switch.

TrustedTech took over Marcaria's Microsoft licensing with a clear set of priorities: match the pricing Marcaria had already negotiated, stay actively involved as licenses changed, and give the IT team better visibility into what it was managing.

• Pricing matched to Marcaria's previously negotiated rates, no downgrade for switching providers
• Hands-on support during license additions, transitions, and renewals
• A redesigned licensing portal for reviewing and managing licenses
• Microsoft Entra ID single sign-on integration for the licensing portal
• An alternative support path ready when Microsoft's own response was too slow

A provider switch that didn't cost Marcaria anything on price.

1. Competitive pricing preserved

   Marcaria changed licensing providers without giving up the highly competitive rates it had already negotiated.

2. Smoother license management

   TrustedTech stayed involved through every license addition, transition, and renewal, so changes were completed as planned.

3. Improved visibility into licensing

   A redesigned licensing portal with Microsoft Entra ID single sign-on made it easier to manage and review licensing information.

4. A more responsive support experience

   When Microsoft was slow to respond during a service disruption, TrustedTech provided an alternative solution that restored service more quickly.

A provider switch that turned into a stronger licensing setup.

Marcaria's search for a new Microsoft licensing provider started with a practical need: find a partner who could match the pricing it already had. The regulatory move from Chile to the United States made that search unavoidable.

What Marcaria ended up with was more than comparable pricing. Proactive license management, faster support, and a clearer view into its Microsoft environment now back every renewal and transition. The company continues to rely on TrustedTech to manage its Microsoft licensing going forward.